Harley Davidson Financial Ratios

Where can I find the Recreational Vehicles Industry’s averages for financial ratios?

I am doing a paper on Harley Davidson and calculated their financial ratios and now I have to compare them to the industries averages for the those same ratios. The ratios include: quick ratio, current ratio, inventory turnover, fixed asset turnover, total asset turnover, return on assets, debt ratio, profit margin on sales, cash ratio, and break even.

This may be kind of difficult. Most financial websites like Yahoo! Finance and CNBC.com will group Harley-Davidson with automotive dealers (e.g. Honda, GM, Ford).

To come up with a true industry average, you will probably have to create your own by using a spreadsheet (Excel). You can find most of your ratios from the above mentioned websites.

But first, you will have to decide what companies should be included in your average. This will obviously be other companies that create recreational vehicles. The first companies that come to mind when I think Recreational vehicles are Polaris (PII), Bombardier (BDRAF.PK), Suzuki (SZKMF), and Yamaha (YAMCF.PK).

Notice that most of these companies are “pink slip” or “over the counter” stocks (not listed on an exchange). As a result, many of the financials you need may not be listed on the financial websites, and you may need to dig up the company financials and compute your own ratios via the company’s web site.

Another problem is that most of these companies make four wheelers and jet skis and such, and are not as high of quality as HOG. To pick a pure play (which I would base a lot of your analysis on), look up the financial ratios for Ducati Motors (DMH). They almost exclusively make motorcycles (like HOG), so would be more comparible. There may be other companies out there that manufacture only motorcycles, but I can’t think of any right now.

Good Luck

P.S. If your teacher assigned this, I don’t know why he/she would want to compare HOG to “recreational vehicle makers”, it would make more sense to compare the company to the auto industry.

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